OUR OBSESSION

Phytocosmetology: The practice of extracting the essence from a plant’s most powerful part

Advanced plant therapies

Given the wealth of organic plant life in the Veneto countryside, it’s no coincidence that Villa Floriani developed here, in the very same place as our passion: phytocosmetology.

Phytocosmetology - This is the practice of extracting the essence from a plant’s most powerful part, be it leaf, flower or root. 

Our Method overview

USE THE MOST POWERFUL PART OF THE PLANT

This is the practice of extracting the essence from a plant’s most powerful part, be it leaf, flower or root per a given skin concern. Also, examine each plant’s optimal ripeness for potency.

SYNERGY & AFFINITY BETWEEN DIFFERENT PLANT ACTIVES

Test the actives in our laboratories for potency and purity. Explore and combine optimal dosages of complementary actives to form a range of complex synergies for every skin concern.

Test using top beauty professionals

On completion, we assess the completed formulas for feel, effectiveness and compatibility using top beauty professionals in quality assurance checking. This ensures not effectiveness and sensory pleasure.

OUR FORMULATION APPROACH

Discover how we harness nature's offering to deliver compatible skincare

EXPLORE OUR 7 STEP PROCESS

Best for your skin

Our family has become so entwined with the science of phytocosmetology that we’ve created our own branch. PhytoCuractive™ skincare is the culmination of decades of in-house discovery. The resulting formulas deliver plant synergies in their perfect doses. Plant-based skincare at its most advanced.

At the cutting edge of research in its field, PhytoCuractive™ skincare is best for your skin because it uses precision equipment, the best nature has to offer, and in-house production. This gives us the ability to control the purity of our ingredients, oversee quality and handcraft the most effective product possible.

Discover PhytoCuractive™ power: request some samples