Our Approach

Our purity process

created by nature. crafted by hand.

Home is where the heart beats best. Here, we are surrounded by rich natural resources that have evolved and flowed for millennia. Nature takes her time. And so do we. For over three decades we have refined a sensitive, sophisticated system, to help us set new standards in natural product performance and environmental integrity.

Every stage of our pioneering Purity Process is performed in-house. From curious, creative ideation to cutting-edge extract cultivation. It helps us protect our artisan roots and harmonise our own exacting standards.

step one

purity of ingredients

Italy's distinct regions and climates are a celebration of biodiversity

For over three decades we have researched and explored, and Italy's healing plants and herbs are unrivalled. No need to ask the world. Everything we need is here. Sourcing locally also maintains freshness and minimises emissions.  

Our Active Ingredients

step two

Purity of Supply

The process of cultivation is the truest reflection of quality

We build partnerships with Italy’s leading biodiverse producers; those who share our quality commitment. Organic by nature, their work is sensitive to ecological and environmental rhythms. It results in the finest renewable crops – and a deep respect of the land. 

step three

purity of extraction

Our wisdom comes from the ages; our expertise is long acquired

We champion the science of phytocosmetology, and with state-of-the-art in-house facilities, consistently isolate the most effective and potent natural extracts, from plants picked at their peak, to optimally support skin's natural healing functions.

step four

purity of formulation

Science is a creative art, yet an art that seeks a formula

We don't believe in compromise. Our in-house artisans and experts have dedicated decades to mastering nature's secrets. To these insights they apply patience, courage and curiosity, to carefully craft luxurious, intensely-concentrated, naturally-effective infusions.

Explore our Collina Collection

step five

purity of water

And underpinning everything is the purest of them all

It takes ten long years for the water we use to arrive naturally at the springs beside our villa. From the peaks of the Alps, the water descends, seeping – slowly – through ancient, mineral-rich rock, becoming vitalised and deeply purified. And only then, it is ready.

step six

purity of packaging

We seek our planet's gifts, and relish our responsibility

Our new, intelligent refillable packaging system is a significant advance in our quest to bring the purest, most powerful natural skincare creations to the world, while minimising impact on the planet and encouraging others to do the same.

Discover our Packaging

step seven

Purity of the Planet

As part of our ongoing commitment to sustainability, we have built a long-term partnership with renowned non-profit organisation, One Tree Planted. Now, every time an order is placed on our website, we proudly donate funds to plant a single tree.

Learn More

Vegan and Cruelty Free

Reduce, Reuse, Recycle

Organic Actives

Made in Italy, by Us