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We are so proud to announce that for EVERY order purchased from our website, we plant one tree. 

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Our Heritage

Made In Villa

Villa Floriani shares its home in Veneto, Northern Italy with a birthplace of phytocosmetology. Throughout history, healing herbs have flourished in the sun-drenched, mineral-rich hillside gardens here, and our family business has flourished with them.

Our heart is rooted in the ancient tradition of using plants therapeutically; our mind on the most precise means of delivering their active properties. The resulting formulas are plant-derived skincare at its most potent, placing us at the forefront of skincare excellence. 

We value and protect our Italian artisan roots be performing the entire creative process in house. We see the value in honesty and transparency; investing in the latest technologies, equipment and specialists is the only way to ensure quality and performance.

Our Obsession

Phyto science

Phytocosmetology is the science of identifying and extracting plants’ active substances. At Villa Floriani, we’re obsessive about it. We scour the globe for rare plant actives while staying one step ahead of the latest delivery systems in our labs. The result is a unique approach to treating specific skin issues through potent plant active combinations.

The Villa Floriani technique - PhytoCuractiveTM - ensures our formulas are the pinnacle of powerfully natural skincare, and the most effective treatments available to you.

Our Method


Your skin’s natural state is maintained and renewed on a cellular level by a beautiful synergy: the active ingredients in our skincare are composed of the same elements that occur naturally in your skin.

Your skin concerns drive our research. We match healing plant actives and their combinations to specific skin needs. These harmonized plant extracts naturally penetrate skin, delivering immediate and long-lasting results.

Our formulas are then tested for performance and feel by top beauty professionals, and in our lab for potency and effectiveness. You never have to sacrifice natural for performance with Villa Floriani.

Our Commitment

Made Only With Goodness

We are committed to delivering the very best, Made in Italy, formulas that are cruelty-free, plant-derived composed using natural, bio-certified active ingredients.

And never contain: Parabens, sulfates, formaldehyde, DEAs, propylene and phthalates.

Our products gently address a range of skin concerns, allowing your skin to achieve beautiful, natural balance.


Share your natural beauty with us