Our Approach
Our purity process
created by nature. crafted by hand.
step one
purity of ingredients
Italy's distinct regions and climates are a celebration of biodiversity
For over three decades we have researched and explored, and Italy's healing plants and herbs are unrivalled. No need to ask the world. Everything we need is here. Sourcing locally also maintains freshness and minimises emissions.
step two
Purity of Supply
The process of cultivation is the truest reflection of quality
We build partnerships with Italy’s leading biodiverse producers; those who share our quality commitment. Organic by nature, their work is sensitive to ecological and environmental rhythms. It results in the finest renewable crops – and a deep respect of the land.
step three
purity of extraction
Our wisdom comes from the ages; our expertise is long acquired
We champion the science of phytocosmetology, and with state-of-the-art in-house facilities, consistently isolate the most effective and potent natural extracts, from plants picked at their peak, to optimally support skin's natural healing functions.
step four
purity of formulation
Science is a creative art, yet an art that seeks a formula
We don't believe in compromise. Our in-house artisans and experts have dedicated decades to mastering nature's secrets. To these insights they apply patience, courage and curiosity, to carefully craft luxurious, intensely-concentrated, naturally-effective infusions.
step five
purity of water
And underpinning everything is the purest of them all
It takes ten long years for the water we use to arrive naturally at the springs beside our villa. From the peaks of the Alps, the water descends, seeping – slowly – through ancient, mineral-rich rock, becoming vitalised and deeply purified. And only then, it is ready.
step six
purity of packaging
We seek our planet's gifts, and relish our responsibility
Our new, intelligent refillable packaging system is a significant advance in our quest to bring the purest, most powerful natural skincare creations to the world, while minimising impact on the planet and encouraging others to do the same.
step seven
Purity of the Planet
As part of our ongoing commitment to sustainability, we have built a long-term partnership with renowned non-profit organisation, One Tree Planted. Now, every time an order is placed on our website, we proudly donate funds to plant a single tree.
Vegan and Cruelty Free
Reduce, Reuse, Recycle
Organic Actives
Made in Italy, by Us